UMES 30 Ep. 22--Athletic Shoes: Building A Brand, Creating A Culture

May 6, 2019

Chuck Taylor Converse sneakers
Credit Marco Verch / Flickr.com

The athletic shoe industry has helped to shape mainstream culture around the world for decades. How did sneakers grow from just something athletes wore while they were on the court or the field, to multi-billion dollar brand recognition in fashion and hip-hop culture?

UMES 30 host Dr. Joshua K. Wright speaks with Gene Smith and Drew Greer--two men who have been involved with sneaker branding and storytelling for more than ten years.